12/14/2023 0 Comments Tell me why taylor swift lyrics![]() Ross notes that even if you have been granted a trademark, it does not follow that you are automatically able to stop every unauthorised use of it. It is not a straightforward process, however, as Twitter found out in its first attempt to trademark the word “tweet” in 2009 ( a second swing in 2011 was successful) while Donald Trump failed to get a trademark for “you’re fired” (his catchphrase from The Apprentice). Paris Hilton managed to trademark her “that’s hot” catchphrase and eventually settled with Hallmark in 2010 after a three-year dispute over it selling a greeting card bearing those two words alongside an image of her. Again in sport, “man of the match” was trademarked in 2002 and auctioned off in 2012 as a long-term goldmine. US wrestling commentator Michael Buffer, for example, managed to trademark the phrase “Let’s get ready to rumble” and it is estimated he has made over $400m from this deft move – some of which surely came from the coffers of Ant & Dec’s music career. There are some parallels and legal precedents – but they mainly come from areas like celebrity and sport. This is an area of music law that has been relatively untested in this way. ![]() “A trademark, if granted, applies to individual words – such as for logos and brand names.” “If you have a three-word phrase, to be absolutely certain you get copyright protection if someone else uses just those three words, you want to go for a trademark,” says Ross. While not totally impervious to direct attack, their main function is to scare off anyone even thinking about mounting an attack. Trademarks are like copyright in battle armour.
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